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What does it feel like to be your customer? That simple question is the essence of customer experience but you’d be surprised how few companies truly ask it of themselves. As Alibaba CEO Jack Ma put it, “I’m not a tech guy...I’m looking at technology with the eyes of my customers, normal people’s eyes.” This week’s CMO Perspectives is about how to make that question one of the very top priorities of every employee in your company. We hope you enjoy these articles. Let us know your thoughts by commenting below, or reach out on Twitter: @NICE_CX

Marketing tools and platforms will play a greater role than ever in 2015. Some of these tools are abstract benchmarks, like Customer Lifetime Value, which more than 75 percent of North American senior executives say is a highly or extremely valuable indicator. Others are techniques like customer journey maps and SEO. Still others are software, like big data analysis technologies. The articles in this week’s CMO Perspectives offer practical overviews of the benefits and uses of each.  May we all have a productive New Year!

Welcome back CMOs! We hope you celebrated the New Year in style! In the expectation that this year will be one of fresh ideas and new beginnings, we’ve compiled some of the latest developments that every marketer should keep tabs on for 2015. For instance, are you aware of Facebook’s new rules regarding organic reach? Are you using A/B testing to maximize conversions? Has your company embraced marketing automation? Roll up your sleeves and read on! There’s a lot of exciting marketing to be done.